Charity campaign for the Bulgarian fund for women

During the pandemic, all crisis centers for women victims of domestic violence were on the brink of survival. Some of them lack basic sanitary materials, food, masks, and disinfectants. That is why the Bulgarian Fund for Women initiated a fundraising campaign to support them. It is taking place amidst a huge new wave of violence due to the quarantine and restrictions. The campaign’s message was “Help her turn a new page.” The creative strategy is based on the personal stories of victims, day after day, week after week – a calendar of domestic violence to convince potential donors that with a small amount they can save and preserve the places that are the only refuge for these women. And hopefully one of the dates in the calendar to become the day when each of them turns a new page.