Nature’s Gifts is a young and caring, human centric company that produces food supplements made from pure botanical extracts. For their first ever communication campaign they chose DMK to promote their mission and range of products. Our strategy resulted into two videos – one for their entire range of products and one for their star brand.
To gain quick awareness and trust we decided to use a well-known figure, whose personality reflects the brand’s values in a coherent and vivid way. The ambassador who we selected was Hristo Stoichkov. It was an incredible honor to work with a top celebrity like him and also a huge responsibility to put into words his honest opinion about the products he endorses. Here is Mr. Stoickov’s testimonial about Calluna – Anti-stress food supplement, which helps in fighting some of life’s most burning challenges.