El Mar

Our goal was to make a label for the new Black Sea Gold brand, El Mar – balanced, unpretentious wines, which would enter the market at a very affordable price. That is why the labels needed to communicate the idea of quality, without looking flashy. This is how we came to the gentle strokes of the water colors, which do not impose themselves on the viewer and at the same time are very romantic. The name of the wine selection, meaning “sea”, corresponds to the sailboat, but is also the main element, breathing life into the aquarelle – water.