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dm – drogerie markt

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Our goal was to make something special for dm. The Christmas holidays were coming, after all. The solution: a Christmas calendar, promoting specific products and at the same time giving entertainment to people. It offered them daily advice for decorations, recipes, recommendations on and lists of Christmas movies and songs. This is how it not only became part of the Christmas spirit, it became its ally in the rough battle with the daily grind.

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