With a vast portfolio of different flavours and beloved taste Compass is a leader on the highly competitive pate market. Research shows that among all rival brands it is considered best price-value ratio. However, the entire category suffers a certain drop due to overall change of the eating habits.

Compass have to steadily sustain the brand personality and uphold the link with the family values. It has to be perceived an essential part of the family breakfast.

When children talk the adults listen up. When teenagers talk both adults and kids pay attention. For teenagers are honest, straightforward and full of fun. We present a teenager talking about his family and about Compass. The way his parents and siblings prepare the sandwiches says a lot about their personality. But for the boy one thing is more important – that they are made with Compass pate. And with love.