Acne Out series provides adequate care for skin prone to acne and oiliness, blackheads and enlarged pores. The brand is popular amongst pharmacists and they recommend it to their customers when asked but there has not been a major advertising campaign yet.
Acne Out had to stand out in a very competitive market against well-known international brands with immense media budgets. The communication had to be both entertaining and grab the attention of youngsters. Meanwhile it had to be informative enough.
Instead of speaking about acne, we let acne speak for itself. The main characters in our campaign are two funny animated acne pimples. They are horrified that Acne Out will cause their inevitable extinction.
We made a 30-second TV commercial, balancing between fun and useful information, and print visions for outdoor advertising.