Ministry of Tourism

Our strategic and creative approach won the pitch of the Ministry of Tourism for an advertising campaign in the neighbouring countries (Greece, Serbia, Turkey, Macedonia and Romania) for the years 2018 and 2019.

We had to create a campaign based on a deeper understanding of the regional demands for tourist destinations.

We wanted to change the perception of Bulgaria as a place that you visit only for skiing or sunbathing (without ignoring those two significant advantages). Our main message is “Bulgaria offers much more”.