Home is where your dog is
DZI is one of the leading insurance providers in Bulgaria. This is a tricky business to communicate because people are in need of such product only when they are in trouble – it very much is like advertising the possibility of disasters. Nobody wants to be reminded of the possibility of their home burning in fire or sinking in a flood. Hence, we decided to present the benefits of a home insurance in a light and cute manner. And how do you make an ad cute? It is simple. Just invite a puppy in it.